What kinds of causes come to mind when you think of events that might interrupt a business? Most people probably think of destructive natural events, such as hurricanes and tornadoes, or man-caused incidents like data theft and cyber attacks.
However, there are many more commonplace events that could do a business irreparable harm that merit consideration in any continuity plan.
Public relations crisis – Any business owner knows that reputation is a valuable intangible that must be protected at all costs. Yet, it only takes one event to lose or tarnish it. Let's say you experience data theft. The next thing you know, a local news organization has victims lined up in front your store telling their horrific stories. How would you handle a public relations meltdown?
Equipment failures – What would happen if your telephone or email system went down for a couple days? Would you be able to assist customers who need help during that period? Would you be able to reach your own vendors and suppliers to keep things moving along?
Theft or vandalism – Often times, theft or vandalism can damage your critical functionality. What effects might either have on your business?
Human error – Errors caused by people are probably the most common events that could lead to disaster. Typically, they are related to lack of training, fatigue, or carelessness. Consider what areas of your critical functions might be vulnerable to error.
Loss of key personnel – Ask yourself, what would happen if one of your key employees were to be hit by a bus tomorrow?
Environmental hazards – A hazardous spill could occur in your area that has nothing to do with your company. Nonetheless, authorities will force you to evacuate if you're in the danger zone. Do you have the means to operate off-site if you're unexpectedly denied access to your own company?
While disasters can not be predicted, a little planning and preparation for them can go a long way towards mitigating their effects on your business. It may be useful to think about major disasters in your planning, but it is also worthwhile to consider risks posed by smaller, more commonplace events that can prove just as devastating.
Disaster Preparedness Consulting, LLC
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